Booze vs. Bud: The Beverage Battle Brewing Over Hemp-THC

Legacy alcohol giants are fighting to keep their shelf space as hemp-infused drinks surge into the mainstream. Who wins when buzz meets bubbles?

The cannabis‑policy landscape is shifting quickly. In the past two days, we’ve seen sweeping federal moves—both in bagging and loosening provisions—while state and industry actors react to new definitions, market threats and regulatory rivalries. The major themes: control versus growth, legacy industries versus disruption, and a tug‑of‑war between refor…